TikTok has had my attention for a while!! Now I just need to make some serious progress!
What social media strategies are you leaving in 2022? And what are you excited to try in 2023?
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We are going to add more video content (as it seems most others are as well)! We’re not quite ready for tik tok, our demographic is older, so maybe in a couple years if it’s still relevant. We’ll focus on videos for IG and FB.
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Amazing idea - video is huge this year - looking forward to seeing you guys grow your video footprint on IG and FB!
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Posting more to social media has definitely upped our Reputation score. Now the plan is to incorporate more short videos!
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We would like to incorporate more video to our content, our salesman are working with the social media marketing.
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We want to leave behind the hashtags. And want to start making our social media platforms more personal
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Short form videos are definitely the way to go. Also integrating content that fits our older demo to bridge the gap between new trends and their tendencies will be a big emphasis for us.
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Definitely looking more into videos and making sure we reach our wide variety of target customer!
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We’re in healthcare with an older audience so planning to avoid TikTok for now. But still will move forward on short-form videos for reels on other social platforms.
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More team curated videos
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We are continuing the push for our properties to be more active on their social media platforms! We are working to have some properties begin using Instagram Reels to tap into the short-form video audience that’s continued to grow.
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Definitely preparing small video capsules for segmented clients’ categories
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More Instagram posts
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Short Videos are the way to go!
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Definitely looking more into videos
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We’re going to be trying out new social media apps to spread the word.
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I am going to be working to incorporate more videos in our strategy this year.
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We’ve been focussing on making our captions more SEO-rich and ensuring that we’re meeting accessibility guidelines through alt-text.
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We would like to incorporate more video to our content and increase engagement on Facebook and IG.
Excited to use AI to create (even more) engaging content and reduce time spent on more manual and less enjoyable tasks. Dreading GA4 with the changes in available data, but excited by the increased focus on short-form video. Will be interesting to see how brands will manage the shift to DM if platforms like Facebook and Messenger don’t include that in the “Share” metrics. Removing the hype around influencers but going harder on UGC.
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